Definitely this policy is an improvement, but many of the worst offenders have more than sufficient resources to avoid any impact from this change. It's already the norm for political organizations to adopt entirely useless names. What's the difference between "People for the American Way" and "Citizens United?" And these are both decades-old organizations, not a modern occurrence.
Various regulations (some hinging on direct involvement in electoral advocacy) require various degrees of disclosure of funding sources and beneficial owners, but the system is uneven and often minimally enforced. In practice I expect a huge number of legal entities running advertising whose operators cannot readily be ascertained. This is already the case with groups like Metric Media Foundation where a good degree of investigative journalism was required to figure out who was pulling the strings.
Definitely this policy is an improvement, but many of the worst offenders have more than sufficient resources to avoid any impact from this change. It's already the norm for political organizations to adopt entirely useless names. What's the difference between "People for the American Way" and "Citizens United?" And these are both decades-old organizations, not a modern occurrence.
Various regulations (some hinging on direct involvement in electoral advocacy) require various degrees of disclosure of funding sources and beneficial owners, but the system is uneven and often minimally enforced. In practice I expect a huge number of legal entities running advertising whose operators cannot readily be ascertained. This is already the case with groups like Metric Media Foundation where a good degree of investigative journalism was required to figure out who was pulling the strings.