Interesting read. Not sure I agree, though not my area expertise.
The idea that we’re hitting full saturation, or that startups will have to push into market vs pulling sales from market gaps assumes that we’re reaching full saturation across the board. That the reach of everyone being online also means they’re all online in the same markets / products / verticals.
I’ve worked most my career consulting as a software engineer, primarily split in 4-5 business verticals. The giants in those spaces (hiring, healthcare, cosmetics, etc) have 8-15% market share. And there’s constantly turn over where people for whatever reason exit and return to the customer pool.
So while from an economic and academic standpoint this seems pretty solid, I have a hard time accepting it practically.
Again, anything I know about this kind of thing is peripheral knowledge, so very likely wrong. would love some insight :)
The idea that we’re hitting full saturation, or that startups will have to push into market vs pulling sales from market gaps assumes that we’re reaching full saturation across the board. That the reach of everyone being online also means they’re all online in the same markets / products / verticals.
I’ve worked most my career consulting as a software engineer, primarily split in 4-5 business verticals. The giants in those spaces (hiring, healthcare, cosmetics, etc) have 8-15% market share. And there’s constantly turn over where people for whatever reason exit and return to the customer pool.
So while from an economic and academic standpoint this seems pretty solid, I have a hard time accepting it practically.
Again, anything I know about this kind of thing is peripheral knowledge, so very likely wrong. would love some insight :)