In a similar vein: In Norwegian since the fifties, we have used the word Texas to mean something crazy. Normally it's used as "helt texas" (completely texas), and describes a situation out of control.
I mean, that does sound like something that'd sell like gangbusters in Texas. Or anywhere, for that matter. A gyro and fries sounds pretty damn amazing right about now.
I know a lunch counter (closed down last year, sadly) that offered a "gyro fries" meal, which was a big plate of fries topped with gyro meat, sauteed onions, feta and tons of tzatziki.
Same, when I heard that before I always assumed it had something to do with their gun advocacy.
I thought that too, when I moved from the east coast to Texas for a few years.
Once I understood the real meaning, I felt my presumption was a reflection of my own biases, and quickly learned to judge Texas and Texans more fairly.
Yes, you think guns when you think Texas but I think the crown actually goes to Kennesaw county Georgia where every head of household in the city limits is required to have and maintain a firearm.
When it comes to stupid lawsuits I give the crown to New York City where they have tried to claim copyright on the shape of the skyline, the Times Square businesses have sued movie studios for digitally changing pictures of Times Square in movies, and the New York City Subway thinks those little circles with the train letters are their intellectual property and they send out nastygrams to other people using circles with numbers and letters in them. I’m surprised the latter hasn’t started a two ocean war over the windows dingbats font ;)
That's exactly why it works--it appeals to relatively young men who take great pride in being from Texas and the badassery around that. Those were the guys who littered, and were the problem. So they found a way to appeal to them.