Not necessarily to get rich, but to be around for long enough to even offer your food to enough people that will appreciate the superior taste, nutrition and craft that went into all of your offerings.

If you are having to seek alms just to pay the bills or resort to charity to even sustain yourself as a restaurant, there is something fundamentally wrong with the makeup of what you offer. Simply put, far too many people think they have what it takes to run a restaurant. Their abilities and resourcefulness cannot match their over sized egos.