Dan, having been that exact same bottleneck it's common for many.
And echo everything your said. In terms of getting something out the door as soon as you do that you've diminished the impact of the post. It's similar to quality engineering you ship it when it is ready, not because you said it'd take a week and you spent a week on it. Most engineers hate artificial marketing deadlines, being able to work on a post to get it into a good state can be equally as unclear in terms of timing as engineering.
I've found that a dedicated mentoring process, similar to your buddy system can work well. As you're growing the people that are able to review/drive content having them follow along as I review posts and provide feedback helps for them to internalize some of the steps. In my experience after shadowing for about 5 posts they're able to start guide someone else with still some need for support and final reviews.
A final note, as someone that has written a lot of content I can crank out a post in anywhere from a day to an hour. For someone that has an interest in a topic you shouldn't expect the same output (time wise) as someone that does this more frequently, a quality blog post for someone not used to the process can spend multiple days up to a week in total on it. This comes down over time and with practice, so you shouldn't assume it's always that high, but it does take repetition.
Finally, everyone has interesting technical things to talk about. Anytime an internal email is sent to engineering@ about some interesting tip, how some problem was solved, or a guide to how to accomplish something it's a great candidate for a post.
And echo everything your said. In terms of getting something out the door as soon as you do that you've diminished the impact of the post. It's similar to quality engineering you ship it when it is ready, not because you said it'd take a week and you spent a week on it. Most engineers hate artificial marketing deadlines, being able to work on a post to get it into a good state can be equally as unclear in terms of timing as engineering.
I've found that a dedicated mentoring process, similar to your buddy system can work well. As you're growing the people that are able to review/drive content having them follow along as I review posts and provide feedback helps for them to internalize some of the steps. In my experience after shadowing for about 5 posts they're able to start guide someone else with still some need for support and final reviews.
A final note, as someone that has written a lot of content I can crank out a post in anywhere from a day to an hour. For someone that has an interest in a topic you shouldn't expect the same output (time wise) as someone that does this more frequently, a quality blog post for someone not used to the process can spend multiple days up to a week in total on it. This comes down over time and with practice, so you shouldn't assume it's always that high, but it does take repetition.
Finally, everyone has interesting technical things to talk about. Anytime an internal email is sent to engineering@ about some interesting tip, how some problem was solved, or a guide to how to accomplish something it's a great candidate for a post.