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On the positive side, the Quantcast cookie popups now offer a choice between "Accept All" and "Reject All".

Previously they offered "Accept All" or "Click here to enter our deliberately confusing rat's warren of options".

I wonder if the French DPA's announcement that they will start cracking down on dark patterns like this was the impetus for the change.



Well, it's true that this popup was slightly less sleazy and misleading, but it wasn't that great, either.

Just for reference (since it is obviously needed), if someone really DOES want to slam readers in the face with a popup as the first thing they see, here is some non-confusing wording:

"Do you agree to be tracked using cookies by 134 advertising companies (link to full list)?"

Two large buttons: "Yes" "No".

Yes or No. Not "Configure", not "adjust my preferences", not "Leave" which doesn't actually leave, not "Settings" which takes you to a list of all the "partners" with individual switches, no dark patterns. Yes or no.


>Yes or No. Not "Configure", not "adjust my preferences", not "Leave" which doesn't actually leave, not "Settings" which takes you to a list of all the "partners" with individual switches, no dark patterns. Yes or no.

Even worse when the switches are made in such way that you have no idea whether you are opting-in or out.


Then you click it to test and you've opted in for just a second and it's already too late to go back...


What about "accept cookies or pay" like some newspapers do? Is that okay?


No, one must provide the same service with or without tracking.





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