I wouldn't go as far as to say "We" is a lie especially with malicious intent. In short, "we" can be an appropriate way to refer to a company as a whole. Btw this is a hotly discussed topic among solo founders (whether to use "I" or "We") so it's nothing you can be "wrong" about!
One academic solved the problem of not wanting to use "I" and simultaneously not wanting to refer to himself as "we" in a rather creative way. Meet F.D.C. Willard, the first-ever feline to co-author a physics paper:
