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I don't even understand how you could get a number not ending in 5 or 0 and think it's remotely correct...


Presumably because they used to have $6 in the copy (or in their head) and fat fingered it.


Probably because they AB tested multiple prices as the article states and settled on the current price and forgot to replace one mention of an older price in the copy. No biggie... doesn't mean that person is dumb.




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