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Everything seems logical and simple. But the examples lack details and realism. Take for example this quote:

> In the end, the system I put in place had 97% fewer processes (from 629 to 20) while providing all the same capabilities. A bug that was found a few days later got resolved in four minutes.

It‘s called refactoring. It‘s a constant process, that none likes to allocate time to, because it does not move metric immediately. Especially in marketing with a very fast changing landscape you go from 20 to 600+ very fast.



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