> I'm not sure if the simpler solution - hubspot existed when the company started hacking solutions together.
Author's value proposition is "I will help you outsource your complicated marketing tools". If you reject the gospel that your marketing tools are complicated, author's service would be not needed.
Not the intention at all. My job is to parachute into a startup facing some problem, fix the problem quickly, and get out. I have no business being at a startup that's running perfectly, or creating solutions that will require me to stick around.
I'm not sure if the simpler solution - hubspot existed when the company started hacking solutions together.
Also, the move to hobspot was relatively easy because the business processes and workflows were already well known and defined.
Starting from scratch, fighting the fires as they appear, a bit of patchwork seems unavoidable.
Everything is obvious in hindsight.
I guess the real lesson here:
Simplify once in a while. Like Facebook just did with messenger.