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Actually that probably deserves a less flippant answer, so let me offer one.

To be honest the most interesting differentiators are not really visible in this MVP release, but there are some, even now.

At a practical level:

* FATpick lets you import and play any song you can get your hands on (as well as those shared by other users). You can import any GuitarPro-format scores directly (or at least any .gp3/4/5 files) and if you're motivated enough you can easily convert anything else to the GuitarPro format using free software like TuxGuitar.

* FATpick is also totally free right now. There are no time limits or features hidden behind a paywall. To be clear it won't always be free, but it will remain free for at least several months (as we refine the product) and we'll work out a special offer for early-adopters as we get closer to defining the actual subscription model.

At a philosophical level:

* Most of the competitors in this space - possibly all of the "big" ones - focus on trying to "teach" guitar and so invest heavily in instructional videos and in content selected for pedagogical reasons.

* FATpick takes a different approach. We assume you've heard of JustinGuitar and focus instead on being the best platform for viewing tabs and learning to play songs, to the extent that even someone that is brand new to guitar can be playing songs they know in just a few minutes -- maybe slowly or poorly or relatively simple ones -- but literally going from "Where do I put my fingers?" and "Is this where the guitar strap should go?" to "Cool, now I can play Seven Nation Army along with the recording as if I'm in the band" in a just a few minutes. More experienced players are able to sight-read new stuff, even on the first play thru, making it easy to learn new songs. And all with objective feedback on your performance and the ability to track your progress over time. We aren't trying to teach you guitar -- you should be looking at multiple sources for that anyway -- but we are trying to be an indispensable tool on your belt, helping make your practice sessions more fun, more engaging and more effective.

But again I think the most interesting and unique stuff is still on the roadmap. A big part of what I'm trying to do now is field-test the technology. This version was more or less scoped specifically to be useful and compelling enough to support that but the really good stuff is still in the pipeline.



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