AMP's current goals are stated to make pages load faster, but it's obvious that the goal is only a start. It's essentially the second part of Microsoft's old "Embrace, Extend, and Extinguish" where Google is wanting to extend the third party advertising and content that exists on the web so that they may extinguish it.
Google's mission is to "organize the world's information". How can you better organize the world's information when other companies control it? Nothing better than taking control of that information directly. Now you can organize and reformat it to your own wishes. Nothing evil about that, mind you, but it does make you think about their next steps.
Google's mission is to "organize the world's information". How can you better organize the world's information when other companies control it? Nothing better than taking control of that information directly. Now you can organize and reformat it to your own wishes. Nothing evil about that, mind you, but it does make you think about their next steps.