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Ah, but by asking the reviewer every time to confirm they are leaving an honest review, squarely puts the reviewer in the wrong if they get caught. It also put front and centre what can happen if they break the ToS.


Problem is this just puts another barrier against legitimate reviews. Amazon doesn't want to add friction to the review process, since that will discourage actual reviews and not bother the fake reviewers at all.

I've only reviewed a few items on Amazon, mostly when an item stood out as really good or absolute crap. For instance, my last review was 1 star for an esp8266 that was so poorly faked they had mounted an op-amp instead of the microcontroller (I assume because it was the cheapest thing they could find in the package size). If there are barriers to leaving a review, actual customers will leave less reviews. I certainly don't want to have to tick multiple checkboxes in order to review an item, I will just not bother leaving a review.


> Amazon doesn't want to add friction to the review process, since that will discourage actual reviews and not bother the fake reviewers at all.

Who cares about barriers to legitimate reviews? There are millions on Amazon, hundreds for any popular product. The problem is they're swamped out by the millions of fake/illegitimate ones.


They already know this.

Jessica and the rest understand it's immoral to do this. She even says so in the article.




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