Well..hold my beer! Field view collected so much data that the farmer doesn’t need(aka can’t use). And paid for it.
There is so much data in the field that is worth more than the crop that is being sold. So..no..the farmer doesn’t get to monetize it. Farmers shouldn’t have to pay for any data collected that isn’t used by him but can be commoditized.
In fact farmers should be PAID for allowing companies to extract data. They are mining data from our fields and making US pay for it. It’s like how Tom Sawyer painted his fence!
There is undoubtedly some value in this data, but it is far less than you think. Despite the hype about big data, it’s hard to draw firm conclusions from any uncontrolled observational trial.
Consider how often nutrition studies contradict each other. We still don’t know for sure if it’s better to eat less red meat!
Having spent a bit of time working in this space, I can assure you that it is basically the same scenario. If Climate Corp could prove that the data they are collecting with FieldView was valuable, they would be making a heck of a lot more money.
Well..hold my beer! Field view collected so much data that the farmer doesn’t need(aka can’t use). And paid for it.
There is so much data in the field that is worth more than the crop that is being sold. So..no..the farmer doesn’t get to monetize it. Farmers shouldn’t have to pay for any data collected that isn’t used by him but can be commoditized.
In fact farmers should be PAID for allowing companies to extract data. They are mining data from our fields and making US pay for it. It’s like how Tom Sawyer painted his fence!