>If these companies wanted to they could mass produce and sell at 1/10th the cost. But that defeats the purpose of these cars existing.
I'm not so sure if that would be feasible. In the case of say a limited edition Hurican I don't think there is enough additional engineering cost that can justify doubling the price of a $500k car for special editions, but I'm also not sure if mass production could drop the price for a new one down to $50k. The amount of specialized equipment and expertise involved in building these things are immense: https://www.youtube.com/watch?v=GVjtpr6LUuE
After all, while the new c8 corvettes have near-supercar levels of performance from a numbers perspective for a $60k car, the exterior and interior quality is so far away from that of supercars and hypercars it's not even funny, and GM is still taking a loss on every 'vette sold. The companies listed in the article just make extremely bespoke and specialized vehicles, and I'm sure mass production would only cause quality control issues. Besides, there really aren't that many people that can afford such expensive toys, mid-tier luxury brands like BMW and Mercedes already have many $100k cars (AMG's and M cars) sitting on lots because of a lack of demand; It's not because people don't want them, they just can't afford them.
I'm not so sure if that would be feasible. In the case of say a limited edition Hurican I don't think there is enough additional engineering cost that can justify doubling the price of a $500k car for special editions, but I'm also not sure if mass production could drop the price for a new one down to $50k. The amount of specialized equipment and expertise involved in building these things are immense: https://www.youtube.com/watch?v=GVjtpr6LUuE
After all, while the new c8 corvettes have near-supercar levels of performance from a numbers perspective for a $60k car, the exterior and interior quality is so far away from that of supercars and hypercars it's not even funny, and GM is still taking a loss on every 'vette sold. The companies listed in the article just make extremely bespoke and specialized vehicles, and I'm sure mass production would only cause quality control issues. Besides, there really aren't that many people that can afford such expensive toys, mid-tier luxury brands like BMW and Mercedes already have many $100k cars (AMG's and M cars) sitting on lots because of a lack of demand; It's not because people don't want them, they just can't afford them.