A lack of balance is why we can't have nice things.
There has to be a middle ground where publishers make money to keep publishing and consumers of those publishing keep consuming the content without being annoyed to the point of wanting to abolish all ads.
The result of extremism here is that it wouldn't be viable financially to produce content. Paid subscription models don't seem to work leaving advertising the only revenue stream publishers have.
I'm saying all this from a content consumer point of view, not a publishing one.
'What about my business model' is not a valid argument. You are not in fact entitled to one. Personally I'd rather see 95% less 'content' on the Internet if it meant it were ad free. I'd rather have no Facebook than one that serves you personalized ads. I'd rather have no online news media than news websites that serve ads. I'd rather have no television programs than watch programs with commercials. 'Content creators' often overestimate how much people care about their 'content' and they think we couldn't do without them. Well, most of us can. And most of us hate ads.
I'm sure, in an ad-free world, that content creators who really care would find a way to make it work. Maybe there'd be less content this way, but so be it. Quality isn't quantity.
You do, and that's fine for you. But I rather have a reasonable amount of ads to support content, than have no content at all. I do use Facebook as a means to communicate with a lot of people and catch up with friends and family. I consume content form sites that do have ads. I agree the situation is not balanced at the moment, but cutting out 95% of the internet is not a solution. There has to be a balanced middle ground.
You're conflating 'no content at all' and 'cutting 95% of the Internet'. Honestly there's so much stuff out there that you wouldn't even notice even if 99.9% of the Internet content were removed overnight. There are always people somewhere willing to create content without serving you ads. This much content, however little (in proportion to the rest) should be enough to satiate anyone's needs. Who needs the rest.
Pretty good odds that the content you care about is in that 99.9%, so people would certainly notice except for those with such broad/pop tastes that they are easily satisfied with anything, which seems to be the only people you're talking about.
Maybe 10% or less of Facebook's current per-user ad viewing time would be enough to sustain a service that allows to keep in touch with people (thanks to economies of scale) but the problem is, once you introduce ads, greed comes along for a ride and that's why we can't have nice things. Since "being reasonable" isn't a thing that ad people understand, I'm happy for their entire shitty industry to die and burn in hell.
Not that I'm opposed to it going the way of the dodo, ad free Facebook just isn't viable. The product is shit and nobody would pay for it just like how the majority* would never pay for email. And why should they? They're already paying for their internet bill.
Ad-free Facebook would not be viable at its current (extreme) valuation. A honest business providing Facebook-like features would be viable if they don't have to pay back billions to investors.
Note that the product is shit because it's designed to waste your time ("engagement" and "growth" and all these bullshit words). The product would improve significantly if it was paid because then the incentive would be to deliver value to their users so they keep using the product & paying for it.
> They're already paying for their internet bill.
Why can't it just be included in your internet bill? If Facebook (or whatever paid alternative replaces it) becomes mainstream I can see ISPs just including it in their packages.
`content creators who really care would find a way to make it work` is a terrible way to think.
All that means is the barrier to entry increases from anyone, from any background and means to people who can afford to produce content already. You lose the young kids starting out, you loose those from poorer backgrounds, you loose the creatives working on their side projects while working a 9 to 5 because they can no longer afford to make content.
If _you_ don't want ads don't consume the content, you're not entitled to it. Quality might not be quantity but quantity (being able to continue to produce content without a huge financial burden) develops quality.
People are already making content without monetizing it, and have been for decades. As alien a way of thinking as it may seem to some, many human beings do not need a bizarre system of 'market-based incentives' to get anything done at all. They just do it, out of passion, boredom, to learn, or to share with friends. Are you seriously implying the 'young kid starting out' has Youtube monetization all setup in order, or has sponsors knocking on their door?
Your posts actually seem like the sort of perversion that ads have inflicted on our relationship with content and how they've trained us to value content at $0.
I don't really understand how waiting around and hoping for someone to make something out of hobby or charity is a reasonable stance when content brings me a non-zero amount of value and entertainment, when I can pay for it and get better results. Life is too short to sit and pray that someone else will feel like doing something for free that will happen to benefit me.
The idea seems a bit juvenile. Or as if we're all such simpletons that anything will please us all the same, it doesn't matter, so just wait for the next free shit.
I don't even understand how this idea survives concrete examples. If I happen to enjoy someone's free hobby content, then I directly benefit from their ability to make a living producing that content.
> Your posts actually seem like the sort of perversion that ads have inflicted on our relationship with content and how they've trained us to value content at $0.
Bingo. He's unwittingly the poster child for the devaluation of human capital.
I think the concept you're missing is called a "gift economy". It's actually more fundamental to humans than the market economy, it underpins society, and it lets the market economy exist in the first place.
> when I can pay for it and get better results
That's called "commissioning a work of art". Or, iterated, can be turned into patronage. Unlike advertising, this is a honest and correct way of rewarding creation of art using market means.
People will make content as a hobby, but you won't see people doing it on the level (frequency or quality) they have been today. Internet likes and shares are nice but if they won't pay the bills, and a lot of creators will prioritize their time accordingly.
I have a hard time believing that someone on HN, a crowd whose primary job involves using free software and whose primary hobby is reading Wikipedia articles, would just idly speculate about things against the most blatant contrary evidence.
But then, this being HN, this sort of speculation is to be expected, heh.
Wikipedia is a great example. They have to go begging the world every few months to keep the greatest website in the world operating. HN (and dang's job) is funded by the excess of YCombinator, and the rest of us just show up to chat whenever.
1) Extraordinary value can indeed be created for free, simply because people want to contribute something. You'll note that all the money pays for in both cases is hosting.
2) Both sites can exist without involving the advertising industry and all its corruption.
Young video creators have been around but not at this scale because youtube or instagram props them up and makes them influencers. They have no life experience and yet are influencing millions of other young people. The sad part is that everything is shocking content to get their visitors up. This is broken imo and can’t lead to anything good. Of course, few of them become millionares
Youtube itself had lots of young creators before they started the monetizing game and they were creating content for free and a lot of it was good, honest and creative. Along with the monetization and aggressive promotion everything went into a shocking craze to increase the number of followers, the number of views and the volume of content. A lot of it is just crap.
> If _you_ don't want ads don't consume the content, you're not entitled to it.
The vast majority of on-line marketing is outright hostile towards the people it targets; it's a constant battle for attention, PII, and bandwidth and it comes with side effects like actual malware spreading through ad networks. Until that changes, ads should be considered as threats, and they should be blocked at the door regardless of what the content creator thinks about it.
Paid subscription models don't work in presence of advertising, because advertising-based models have a huge advantage of being ostensibly free. If we could get rid of the advertising-based models, paid models would become profitable again.
(It's like observing that horses don't work for races because motorcycles outpace them. Well, get rid of the motorcycles and horse racing makes sense again.)
We can't have nice things because advertising is inherently cancerous in nature. It will grow and repurpose everything it touches until it too serves to feed the advertising machine and depends on it for survival. There's as much balance to be found here as there is with cell growth rates - you want them at the level that supports the functioning of the organism, and not somewhere in the middle between that and the fastest-growing cancer cells.
They do work, I pay Netflix, Spotify and Prime. But there is a limit. I can't pay every single publisher. Micropayments didn't seem to have taken off, and when I hit paywalls these days I turn away - I don't want a subscription in order to consume one article. I now dread the day where content will be so distributed across publishers and subscriptions, we'd be back at the start in a cable-company style world.
I'm not saying ads are good, and no ads are great. I'm saying there has to be a balance. And publishers are best to realise this as well since the more they push, the more people will push back.
Maybe (just a passing thought as I'm typing), the ad pricing model should change? Maybe if ads were more expensive and more selective it would offset the revenue by quantity into revenue by quality ad-wise...
I can't pay every single publisher either. When I occasionally read articles from about 5 newspapers, I couldn't (well, don't want to) subscribe to all of them.
Ads are not my main issue, the trackers and the website-bloat are. If I could trust the intermediary I'd voluntarily supply my interests in order to facilitate better ads (but there would need to be a resonably small scope of where this information goes).
Trackers are indeed a big part of the problem.
I have a feeling that sometime in the near future we'll see a rise of publisher-aggregators. Pay once, to access many. (that's a glove thrown there, in case anyone missed it)
The false dichotomy of "ads vs any content at all, whatsoever" plays perfectly into the narrative of the scummy advertising industry.
Consumer tastes change. Just as we saw a precipitous drop in smokers from the 1950s to now, we are witnessing a sea change where the human parasites are slowly waking up to the revelation that their business model has a sunset.
Consumers are starting to be more vocal and active in their (justified) desire to not be bombarded with advertising everywhere they go.
The result of extremism here is that it wouldn't be viable financially to produce content. Paid subscription models don't seem to work leaving advertising the only revenue stream publishers have.
I'm saying all this from a content consumer point of view, not a publishing one.