I have been thinking a lot about this problem. If indeed it is a problem.
Google is in the business of serving ads. The vast majority of those spammy sites display google ads. So, there is little incentive for google to change things just yet. Joe public is not complaining, yet. It is only the digerati, and a whole bunch of other webmasters who think their sites should be ranking higher because they are just better, who seem to be up in arms over this.
The interesting thing is that half the spammy do provide content that is 'just good enough' for what most people are looking for. The quickest exit from one of these sites, is via a google ad, so google wins, the site wins, and the advertiser targetting a specific niche wins.
The only problem will be when the advertisisers stop getting the bang for their buck when their ads are displayed on these sites. Until then, Google has little incentive to change.
The 'sex' bit, will be marrying google search results with other sources, and breeding a search ranking algorithm specific to you.
For example, the Facebook 'like' button could turn out to be very useful. Stuff liked by more people gets ranked higher. Since webmasters are already gaming Facebook though, then stuff liked by people who are one or two degrees of separation from you on facebook could count more. Any social network that allows you to indicate some sort of trust in an individual could work.
I bet you though, that if Google did this, the very same people complaining about the bad results now, would be the first to complain about the privacy implications of all this, and how google seems to know so much about us .... sigh
Google is in the business of serving ads. The vast majority of those spammy sites display google ads. So, there is little incentive for google to change things just yet. Joe public is not complaining, yet. It is only the digerati, and a whole bunch of other webmasters who think their sites should be ranking higher because they are just better, who seem to be up in arms over this.
The interesting thing is that half the spammy do provide content that is 'just good enough' for what most people are looking for. The quickest exit from one of these sites, is via a google ad, so google wins, the site wins, and the advertiser targetting a specific niche wins.
The only problem will be when the advertisisers stop getting the bang for their buck when their ads are displayed on these sites. Until then, Google has little incentive to change.