> Is it possible that Google does have "control" over the data after broadcast, albeit legal control via contracts with advertisers (as opposed to technical control)?
That distinction is important. I’m happy that privacy advocates are realising that platforms having access to enforceable contracts is key–too many are quick to paint platforms as the source of the problem and not an agent who, with the right tools, could organise a market.
Facebook has suggested having an independent court what is acceptable content in their platform. Google could think about delegating the control of how its IDs are used to an independent entity with the power to audit its partners’ data practice properly.
That distinction is important. I’m happy that privacy advocates are realising that platforms having access to enforceable contracts is key–too many are quick to paint platforms as the source of the problem and not an agent who, with the right tools, could organise a market.
Facebook has suggested having an independent court what is acceptable content in their platform. Google could think about delegating the control of how its IDs are used to an independent entity with the power to audit its partners’ data practice properly.