Thank you: that explanation is the first that makes sense to me.
I get the impression that this structure would require an exchange: retailers would not trust each other otherwise.
Wouldn’t commercial pamphlets, interviews with salespeople, etc., from the exchange be obvious proof of illegal behaviour there? Google’s implementation is imperfect but, for the loophole to work, it would need coordination between several competitors and third party with a business model explicitly and almost exclusively about going around against GDPR.
If I can risk a comparison, that would be Google is like a chemical company selling fertilizer, and the exchange is selling bombs made from raw material bought by other people.
Am I missing the point? Shouldn’t this article be about those exchange and their clients, not Google?
I get the impression that this structure would require an exchange: retailers would not trust each other otherwise.
Wouldn’t commercial pamphlets, interviews with salespeople, etc., from the exchange be obvious proof of illegal behaviour there? Google’s implementation is imperfect but, for the loophole to work, it would need coordination between several competitors and third party with a business model explicitly and almost exclusively about going around against GDPR.
If I can risk a comparison, that would be Google is like a chemical company selling fertilizer, and the exchange is selling bombs made from raw material bought by other people.
Am I missing the point? Shouldn’t this article be about those exchange and their clients, not Google?