brave is incentivized to push this narrative, accurate or inaccurate as it may be. i am not ad-tech guru, nor digital marketer. i do know that brave's entire premise hangs on traditional ad-tech strategy remaining static, consumer sentiment around "big tech" to sour and a groundswell of "privacy focused consumers" to materialize. that groundswell is their identified target market for their product.
Which is the reason Brave is in a good position to do this kind of work. They represent a growing portion of web users, and their research helps to give these users a voice.
What's funnier is that Brave """product""" is nothing more but a theme over Chrome that any 12 yo kid can do in 2 hours, an adblocker based on FOSS blacklists and some compilation flags that prevent Google from enabling its own server features and tracking system and redirecting the tracking system to their own servers. Yet their entire PR and marketing is based on "Google is evil!". In any other industry this scam would have been shut down and the management would have been sued to probably jail time. But in tech, many things are blurry.
I also see how Brave likes to thrive on anti-Google pro-privacy camp and I personally pick Firefox over Brave any day if the week.
There is de-Googled Chromium OS project, but Brave takes a few steps sideways by making further changes such as proxying location services, safe browsing API, etc. I doubt a 12 y/o could compile it though, let alone in 2 hours.
