I don't know why you've been flagged and downvoted. Though your argument could use some more effort and articulation, this sentiment is certainly growing amongst engineers and a certain subset of the internet population. You're not alone in feeling this.
The old internet didn't have real money and power behind it (outside of research and pure business technologists), but now that the Internet is where the eyes of the world are, all of that influence has crept in and is seemingly here to stay.
It's hard to fight back against entities that are thousands of times more equipped than you.
There was such a time, but that was when blogs primarily were forms of personal expression, rather than professional pseudo-magazines integrated into social media silos competing for clicks. People would just put up a site and post about the minutiae of their day. Most of it was stupid and pointless, but they might sometimes provide an interesting window into someone else's life. And that was fine because blogs weren't competing against anyone.
Now we get a lot more content through social media, but so much less context. Even Medium is almost entirely people trying to get viral and raise their visibility to potential employers.
You're right - you can't win that game. The only way to win is not to play.
A friendly nerd cannot put the time into multimedia and SEO.
Commerce giants win. And those companies have fake social media users astroturfing.
Maybe blogs should be more accepted.