Also, curious to see how an ad network can guarantee that its creatives don’t misbehave, this is brand safety played on “godlike” (sorry for bad Unreal reference).
Yeah, carbon seems to be pretty good. I used to see it on codepen and some other design website. Always relevant, but carbon seems limited to developers and designers.
Some other ad thing which doesn't need tracking: Sponsored posts or targeting people who follow someone on Instagram.
One big problem is that ad fraud is rampant. Knowing a person is really seeing the ad is very important, which tracking helps you confirm to a certain degree.