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A clear example is the political discussion around the US China tariff war.

Most commentators will present the reason why China cannot back down as the government not wanting to lose face, while presenting the reasons Trump does not want to back down in very different language (not wanting a loss, for example), although they’re the same thing. The former is presented as a cultural trait, while the latter as an objective outcome.

The reality is that Xi can not afford to “lose face” not because of cultural reasons, but because it would greatly undermine his strength and power.



One would expect Trump has more reason to "save face" in this trade war, with an election coming up.




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