Gender and age are interesting. But elections are won or lost based on ad copy targeted at interest groups... neither appear to be available in this analysis(?)
From an outsiders perspective I would think that people target interest groups to get campaign funds, then activists to to get campaign workers and last voters when there is just a short time left that neither money nor worker will improve polling results.
But then we have preliminaries and other pre-elections where polling results will influence where both money and people will go, so I would guess the split between the three goes up and down through out the years before general election.
Yeah this analysis is great, but we have actually been classifying Facebook Ad Spend by issue i.e. Environment, Economy, Guns, etc - check it out on our site www.adspend2020.com
The attack ad category is very interesting but I suspect also very controversial.
It would also be interesting to see how many ads are identically shared between candidates of same party and how large percentage is unique for each candidate, and preferable being able to select them out (maybe a bit fuzzy so the difference is not just a few characters at the end that adds 2% uniqueness).
The D ads right now are all about fundraising and email list building.
Trump is doing some persuasion, and also they have a goal of building contact and social info for a huge swatch of low propensity voters; and they seem to be doing a great job at it.
