In many segments, IKEA acts like apple but there are other segments were IKEA is...

		gingabriska on Aug 1, 2019 \| parent \| context \| favorite \| on: Amazon, Walmart, Ikea targeted in University of Ca... In many segments, IKEA acts like apple but there are other segments were IKEA is like Amazon Basics. It just depends if they've the patents/know-how which they can leverage, if yes - act like apple, if no - act like Amazon Basics.