Cosmic Crisp has the taste (and some claims better taste than the Honeycrisp). They are easier to grow. You need to grow smaller honeycrisps to sell well, and that has been an issue. Honeycrisps bruise easily while on the tree, making picking and packing difficult. They bruise easily in transport. Many people love them, but 25% of the fruit gets thrown out somewhere along the way. They don't store well.
The Cosmic Crisp was crossed with the Enterprise. They don't grow to problematic sizes. They are easier to handle. They store very well -- all the way into the next harvest season. A lot of the Red Delicious orchards in WA are converting over to these. So we're expecting to see a more consistent supply rather than something that is finicky and seasonal -- better price variability, and probably better prices for consumers.
I can’t help but read this as a B2B software pitch.
I imagine a landing page that says this is the fruit that consumers know and love but is somehow more robust. Instead of pricing by the pound or bushel they would have “click here to speak with a representative.”
The Cosmic Crisp was crossed with the Enterprise. They don't grow to problematic sizes. They are easier to handle. They store very well -- all the way into the next harvest season. A lot of the Red Delicious orchards in WA are converting over to these. So we're expecting to see a more consistent supply rather than something that is finicky and seasonal -- better price variability, and probably better prices for consumers.