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To be entirely honest, I miss the glow. I thought it was a cool little feature, even if it didn't do anything much other than look pretty.


It had the downside that if some bright light was coming from the other direction, the Apple logo would shine through your display.

Example picture: https://www.reddit.com/r/mildlyinfuriating/comments/1ruc03/m...


Now consider someone who isn't a particular fan of Apple sitting opposite of you in a dark room. It is shouting "APPLE! APPLE! APPLE!"


I’m not a particular fan of Nike and I can’t avoid people with Nike t-shirts, so what?


The Nike logo is not shining into your eyeballs.


Except wasting electricity (probably not much, but a minute or so of battery life sounds more useful than a glowing apple)




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