Unfortunately that's self-serving nonsense. You're either context-aware or you're not. If you're trying to cherry pick the levels at which you're context-aware, it means you're not context-aware at all.
The more complex social contexts don't stop operating just because you don't believe in them.
He is being context-aware. He is pointing out that as the size of the group increases the complexity of the system also increases while accountability decreases.
"I am, at the Fed level, libertarian; at the state level, Republican; at the local level, Democrat; and at the family and friends level, a socialist."