Indeed, but which of the big tech companies does not use lock-in as a tool? Android Play Services, Google Photos, Amazon Prime, Facebook platform, any streaming service (library is „lost“ if you stop paying)..
I think you misunderstand what I meant by lock-in. Everything you just mentioned is not a lock-in for users. You can use your Android phone with non-Google operating systems without hacking your phone. The same is not true of iOS.
If you buy an iPhone, which is a big investment for most people, then you must either use Apple's App Store or jailbreak.
