I can't say that I could agree Firefox's privacy options are hidden/behind menus. I downloaded a fresh copy of Firefox today and the privacy features were quite encouraged and are even the main focus of the Security / Privacy tab.
Brave is an excellent browser but it is only a matter of time until the remaining features are brought over to Firefox. Not to mention some feel they aren't "out of the grasp" of Google until they're fully away from Chromium.
I installed FF on a new Win10 instance recently (March IIRC) and had to go through and disable fingerprinting features and install adblocking.
In contrast I installed Brave, and it appears to have all adblocking and anti-fingerprinting as default settings, easily accessible if you wanted to change them.
The OP reads to me as a PR piece to keep geeks onboard, knowing that regular users won't ever change default settings.
I mean FF have the telemetry they know exactly how many users disable defaults.
We (Mozilla) are planning to enable tracking protection by default. It's a relatively slow process, developed and rolled out incrementally, since we have a larger user base than Brave and need to make sure not to break the Web.
Brave is an excellent browser but it is only a matter of time until the remaining features are brought over to Firefox. Not to mention some feel they aren't "out of the grasp" of Google until they're fully away from Chromium.