Exactly. Unroll.me continues to operate outside the EU and continues to sell access to people's emails. "We don't charge you for this amazing service" they claim, at no point making it clear what their business model is. They prey on the ignorance of consumers, exactly what regulations (like GDPR) should be protecting consumers against.

I suppose a similar article could be published about the pharmaceutical industry, crying about the cost and consequences of FDA regulation. Doesn't mean we should scrap FDA regulation and "let consumers decide" whether drugs are safe or not.