Yes, banging on about memory safety sells Rust short, and drives away exactly the people who would benefit most from improved memory safety.
The language is just overwhelmingly better to code in than C, or Java, or C#, or Go. If the compiler were to be made fast -- and there is nothing like a fast compiler coded in your language to advertise its speed (and the reverse!) -- or anyway JITted, with a REPL, it could replace a great deal of scripting.
The comparison to C++ is much less compelling. Rust fans like to lump C and C++ together, but in modern C++ there are few temptations to memory unsafety. (They might be misled by crufty Mozilla code.) Meanwhile, the greater expressivity of C++ enables more powerful libraries, and each use of a good library eliminates many more than just memory bugs.
The language is just overwhelmingly better to code in than C, or Java, or C#, or Go. If the compiler were to be made fast -- and there is nothing like a fast compiler coded in your language to advertise its speed (and the reverse!) -- or anyway JITted, with a REPL, it could replace a great deal of scripting.
The comparison to C++ is much less compelling. Rust fans like to lump C and C++ together, but in modern C++ there are few temptations to memory unsafety. (They might be misled by crufty Mozilla code.) Meanwhile, the greater expressivity of C++ enables more powerful libraries, and each use of a good library eliminates many more than just memory bugs.