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When you see a popup about cookies on a site, what do you do? Read the agreement, close the site, or just click "Allow"? Absolute majority of people simply click "Allow".

But even for the people who want to read the agreement, it would be much better if this was implemented as a browser feature, giving users control and consistency, instead of different popups on each site.



If I get a popup just saying that a site uses cookies, I may well allow it (knowing that my browser will clear the cookies when I close my incognito session, perhaps).

If I get a popup listing various kinds of data collection that the site wants to do, and lists of "trusted partners" it will be shared with, etc., I generally refuse everything except "essential". If the site's idea of what is "essential" sounds excessive compared to the use I expect to make of it (just how much tracking is reasonably required in order to read an article?), I simply won't use it.

And if it makes the process of refusing consent particularly opaque or cumbersome (in violation of GDPR requirements), I certainly won't trust or use the site at all (I'm looking at you, Oath...)




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