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It would be interesting to know how much of this news comes from selling advertisements, vs selling stories. If a company isn't making money from ads, then they're getting money from somewhere else.


A basic breakdown is:

Ads

Subscriptions

Cover sales

Syndicationed content

Ads are probably the main source now, but subscriptions are still a main source as well.

In some cases investments in production tools or systems or even original creations can be a boon.

Actual percentages would vary amongst publishers




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