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"The phones being expensive is what makes them appealing"

Well yes, they're a status symbol, no need for the arm chair.

People may rationalise how it does y better than the competition, but there very few people where the better y is worth the extra $xx.

I'm reminded of this: https://en.m.wikipedia.org/wiki/I_Am_Rich

Edit: I'll admit its hard to tease out utility differences here. This isn't a rolex situation where the cheaper alternative is 'better'. Although I could cite the gold iPhones as purer examples.

The fact remains, a mid range android phone gets you 95% of what you want a smartphone to have. The iphone proposition is nice to have, not need to have.



> but there very few people where the better y is worth the extra $xx.

You did bring up Rolex, but it isn't that simple. Phones have much more variety and depth of utility than watches. While a watch's quality of function will not really vary between a $15 digital one and a $1000+ one, phones' functionality will. That's part of what makes expensive phones worth it, because they have good software and quality to go along with design.

> The iphone proposition is nice to have, not need to have.

That assumes phones are purely utilitarian.




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