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Yet I don't find their arguments particularly persuasive. You can apply this logic to other products to see why it fails.

Why would you buy a Tesla if there are so many people shorting them?

I could think of a couple ways that you could get people to see a dollar movie. What if you treat it like the dollar menu at McDonalds. The movies are shorter, say like 5-20 minutes but you get a combo of them so you fill up the same amount of time a normal movie would. So you see like 5 short movies for the same price as a normal feature.

I actually think that this might be viable with the rise of the semi-pro youtubers. The movie business already tracks dollars per minute as their metric for pricing content. Reducing length greatly reduces costs so more people could use that as a stepping stone for feature length films.



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