When I started developing my product two years ago, I seriously thought about throwing my product into the source code hosting ring. I knew I had a product that could compete but as you pointed out, the landscape is constantly changing and it is also one of the places where you have compete by price.
Look at the recent shift by Bitbucket after being purchased by Atlassian. Bitbucket can now afford to be a money pit so that Mercurial can gain further adoption. Atlassian is really trying to build an enterprise solution around Mercurial (they've said this publicly) so they don't care if they lose money with Bitbucket. And this is going to affect Github. Only time will tell how much of an impact this is going to have.
So yeah I'm glad I decided I didn't want to get into this market space. I decided I was better off focusing on developing the innovations and be a complimentary asset for sites like Github, Bitbucket, and other hosting sites instead. My product certainly has overlap with some of the things that Github and Bitbucket has, but it's not designed to be a hosting solution. It's more of a competitor for Atlassians Fisheye and Fogcreeks kiln.
Look at the recent shift by Bitbucket after being purchased by Atlassian. Bitbucket can now afford to be a money pit so that Mercurial can gain further adoption. Atlassian is really trying to build an enterprise solution around Mercurial (they've said this publicly) so they don't care if they lose money with Bitbucket. And this is going to affect Github. Only time will tell how much of an impact this is going to have.
So yeah I'm glad I decided I didn't want to get into this market space. I decided I was better off focusing on developing the innovations and be a complimentary asset for sites like Github, Bitbucket, and other hosting sites instead. My product certainly has overlap with some of the things that Github and Bitbucket has, but it's not designed to be a hosting solution. It's more of a competitor for Atlassians Fisheye and Fogcreeks kiln.
If you are curious you can see a bit of my tool in action at http://www.youtube.com/watch?v=MfEDwirFO1s
Sorry it has no sound so it might not make any sense.