You know, I'll bet a lot of you are thinking: "Oh, this is just a scalability problem." :-)
The key is that Mr. Stanich wants to preferably serve his locals. This rules out simple approaches like raising prices to astronomical levels or requiring reservations a month in advance.
A ticketing system (or reserve in-person day-of), plus a set of reserved tables for locals, seems like the most workable of the approaches here. The franchising option also looks tempting, but I expect that little of what got this burger to #1 would survive the transition.
Hey, any chance we can get Mr. Stanich to open a second location down here in Santa Clara? Asking for a friend. ;-)
The key is that Mr. Stanich wants to preferably serve his locals. This rules out simple approaches like raising prices to astronomical levels or requiring reservations a month in advance.
A ticketing system (or reserve in-person day-of), plus a set of reserved tables for locals, seems like the most workable of the approaches here. The franchising option also looks tempting, but I expect that little of what got this burger to #1 would survive the transition.
Hey, any chance we can get Mr. Stanich to open a second location down here in Santa Clara? Asking for a friend. ;-)