I don't think I'm alone when I say, Twitter is a fairly healthy signal. That is, having looked past Twitter activity (read: the lack there of) in the past, that signal has come back to bite me in the arse.
Perhaps you're the exception? But I, the buyer, don't care. I'm not going to risk shaming myself again. And if you abstain from Twitter - even if __you believe__ you have good reason - I don't care. It's not about you ;)
It's 2019, I don't think it's too much to expect to see:
- system status
- new product announcements
- product updates
- relevant industry shares
- trade show presence
- etc.
Basically, something / anything that shows me you're alive, you['re well, and you actually care. Again, I've ignored this (lack of) signal before and I've paid for that. Sure you can ignore Twitter but then you all the questions I have above better be addressed somewhere; in a place I care about. Because...you got it now :)...it's all about me!
For the record, I'm not a big Twitter fan either. But it's not about me.
There are lots of ways other than Twitter to show those signals you talk about. Your own product blog would be a good place, for example. If I had market research that showed a significant portion of my target audience were active Twitter users and cared to see me active on Twitter, sure, I would meet my audience where they are.
"There are lots of ways other than Twitter to show those signals you talk about."
Yes there are. At no point have I suggested otherwise. What I'm saying is this:
- A dicey Twitter accnt is a red flag.
- The lack of a Twitter account (very often) a __red flag__.
Of course there are exceptions. Always are. Let's not get stuck in the weeds over the obvious :)
If you think you are an exception (read: you're 99% certain) then yes, of course, don't worry about. But if your "logic" is, you don't care about Twitter (and have not considered that I, the buyer, do) then good luck. My confidence in you being able and willing to serve me has dropped, likely significantly.
The original article was about SaaS. If there's a SaaS that (e.g.) never ever goes down (or anything else mentioned) then sure. No Twitter. Anyone else should probably not ignore it. Is it really that big of a deal to be safe rather than sorry?
It's about me (i.e., the buyer).
I don't think I'm alone when I say, Twitter is a fairly healthy signal. That is, having looked past Twitter activity (read: the lack there of) in the past, that signal has come back to bite me in the arse.
Perhaps you're the exception? But I, the buyer, don't care. I'm not going to risk shaming myself again. And if you abstain from Twitter - even if __you believe__ you have good reason - I don't care. It's not about you ;)
It's 2019, I don't think it's too much to expect to see:
- system status - new product announcements - product updates - relevant industry shares - trade show presence - etc.
Basically, something / anything that shows me you're alive, you['re well, and you actually care. Again, I've ignored this (lack of) signal before and I've paid for that. Sure you can ignore Twitter but then you all the questions I have above better be addressed somewhere; in a place I care about. Because...you got it now :)...it's all about me!
For the record, I'm not a big Twitter fan either. But it's not about me.