I also agree. There needs to be a unique and specific selling proposition. For example in real estate: "your home sold in 120 days or I'll buy it". That give me a reason and beneficial out come to contact them. Generic "make it better" without any specific stats, features, or a guarantee etc is a wasted opportunity. There are a lot of ways to do it but it generally needs to be enticing and specific.

But it helps you to know it is not "Make your sales org better".

It helps if you search for something that makes your website better, you know you are in right place and you can read more. If not you move to next page in 0.5 second instead of reading some irrelevant technical details of how.

"Irrelevant technical details" is exactly the "how" in the "how". I need to know some of it to evaluate whether I'm really "in the right place". I'm not going to trust the smiley faces on stock photos - that's how charlatans work.

It’s likely you’re not exactly the target audience.

Yeah sure, the target audience of charlatans are extremely gullible people. That doesn't mean everything is OK.

So are you buying services after reading first page?

I am more like discarding stuff after reading first page and getting into details when I have more time, then after I get through details I buy.