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Perhaps, though it's hard to understand from the outside what could have had Apple view it as a success, enough to warrant an SE2. It appears to have got almost universally positive press, and surprisingly good sales if that press is to be believed.

My own circle of friends and their families must be ridiculously unrepresentative because the SE seems to have an outsize presence, and there's remarkably few huge flagships of any make. There's a couple who still hope every year that Samsung see sense and bring out another S Mini.



The SE dragged down apple’s average selling price, which is a key metric Tim Cook optimizes for. You can see how the SE brought down the ASP when it was launched Q2 2016: https://www.statista.com/chart/15379/iphone-asp/

If they bring back an SE-sized device it will be a high end one, a X SE for example with the screen size of the iphone 8 in an SE-sized body. I wouldn’t be surprised to see them launch that within 6 months and as a current SE owner I would definitely buy it.


Okay, but if it lowered the price enough that more people will buy it, then they can still win on revenue.




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