When you pay with your money,i.e. subscribe : you enable them to get more information out of you. Tracking becomes almost perfect : no matter how many browsers you change, operating systems, keep deleting cookies, give random data to finger printing : they can track you with your subscriber ID.
This assumes all tracking is equal. I don't care if they track what I read and engage with on their site, that's how they learn to make it better. That's sort of like complaining that a store owner pays attention to what items you look at in the store. Of course they do that. What we don't want is them following us around when we're out of the store to see what else we like at other places.
The simplest way for WaPo to achieve this without having to deal with any adbockers or trackers would be to use an in-house system served from their own servers. Unfortunately, since they also have a free subscription where they do track people, that would mean two systems which would be redundant, and the in-house one also probably takes a lot of effort and manpower. Unfortunately, that leaves subscribers not knowing exactly what is being tracked and who is doing the tracking.
I mitigate this by using ublock and a container tab for news sites in Firefox. I would prefer to know this isn't needed because WaPo did the right thing, but I would still do anyways, as just because something shouldn't be needed for protection doesn't mean you shouldn't do it anyways if the cost is small enough.
No, this doesn't assume anything of the sort. By identifying yourself conclusively on one website, you add to the information these trackers have on you. By associating this information with other tracking they are doing to you, they still track you worse than if you were not subscribing.
Container tabs help protect from cross site tracking : whether or not you subscribe. So that is irrelevant here.
I see what you're saying now. But my point is also mostly unchanged. Perfect tracking can be benign, or it can be harmful. Any site which requires signing in (whether a subscription or now) gets at a minimum the same information, but generally more and better information, than one in which you aren't signed into.
What matters though is what they track, and what they do with it. The problem with most tracking is that there are services that aggregate it between sites such that your viewing habits in one are available for use in another. There is tracking in an effort to make your service better, including for who you're tracking, and there's tracking as a source of revenue. The first is not a problem, and not anything fundamentally different than what you could experience while using a corner store in 1900. The problem is it's very hard to confirm which is being done much of the time.
Yes, so until we can be sure about what is being done with the tracking : paying with money and paying with information are not either - or trade offs, but tracking is in addition to the money paid. I am talking about the worst case because :
1. Information can never be un-leaked reliably.
2. Even if current owner of the tracking company behaves , you never know what the next owner in case of bankruptcy / strategic sale does with the data.
3. If some unscrupulous employee of the tracking company leaks your information, there may not be any proof about it.
4. You never know if the information becomes dangerous when combined with some other information which may be leaked / required to be given in some other context.
So credible guarantee is the only thing that can make paying with money, and paying with information a true dichotomy.
So paying is a double whammy.