More like the clerk asking you to please take your hat and sunglasses off so their CCTV facial recognition system can identify you and keep track of your movements in the store.
Creepy. But then again if you make analogies for most web sites/services they get creepy real fast. This is how far things have moved since the previous "analog" days.
So lets put it this way instead: As soon as CCTV starts being used for marketing, any employee asking me to remove my sunglasses will have the effect of enforting my desire to wear them indoors.
Better analogy: Please disable your data & use our "free wifi" to better triangulate your movements, download the contents of your contacts, emails, texts, browser history and while we're at it, drop a tracking app/cookie/x on your phone, etc....
Yup, I agree there are other, more accurate representations possible. I just wanted to clarify what seemed to be conveyed by op, as there appeared be a misunderstanding based on the reply. Thanks for the additional example.
I'm saying if a store used ther CCTV systems to track the behaviour of individual customers, and was building a database of that information, and pestered their customers whose apparel foiled their facial recognition, then that would be pretty much exactly what WP are doing here. What the tools used might have originally been designed for doesn't make any difference IMO.