Right, but while Samsung's hardware team is focused on designing silicon for low, mid, and high-end devices throughout the year, Apple is building one chipset for two or three high end models every year. Apple just shoves last years models further down the price spectrum rather than launching new low and mid range devices every year.

The tighter focus, combined with the fact that Apple rakes in more cash to spend on R&D, is why their engineering team is able to win out here.