Sadly, the author apparently mostly wasted his time pursuing an idea he considered good, based mostly on his high opinion of his own experience. Had he tested the idea with neutral, honest people (kids are great), he might not have been so stubborn.

As for the references to „Superstar economics“: as if modern superstars in the music or film industry weren‘t 100% reliant on test audiences... It‘s why we don’t get much original, experimental stuff these days.