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I'm pretty sure that phablets are primarily due to demand, either by consumers or developers. Market research certainly indicates that users engage more with larger screen sizes


I'd be curious to see some study around that.

It would certainly explain a lot. The dreaded ad-driven 'engagement' obsession rearing its ugly head again.


People buy them for sure, but I'm pretty sure that market research is not why they were invented. People were not carrying around Nexus 7s in their pockets, which are not much bigger than current phablets but predated the existence of them.




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