They sold out in 15 minutes, so the price must be right.
Actually, considering it sold out so fast, they should most probably double the price.
If they were doing that full-time, that would put the activity in the $8-10M/year range. I imagine significantly under their annual revenues with apps. Not only would they make less money, they wouldn't learn anything new to talk about. So at $1,000, they're doing you a favor. :)
edit: looks like they didn't sell out in 15 minutes. I guess doubling might be too much then, but the rest still stands.
The second part of the day could either be great or completely throwaway. If you get some good ideas out of it that help your startup, it's well worth the price or more. But what if you're not really working on a startup?
Does this remind anyone else of the old adage that the best way to get rich is by telling other people how to get rich? 37signals may have something to teach the world, but I think its message is already out, and a lot of its success involved being the right place at the right time. It is not a particularly innovative company (Rails notwithstanding). And I doubt that their formula (make a blog that happens to get popular, then take a side project and start selling it as SaaS to the blog readers) is especially reproducible.
Actually, considering it sold out so fast, they should most probably double the price.
If they were doing that full-time, that would put the activity in the $8-10M/year range. I imagine significantly under their annual revenues with apps. Not only would they make less money, they wouldn't learn anything new to talk about. So at $1,000, they're doing you a favor. :)
edit: looks like they didn't sell out in 15 minutes. I guess doubling might be too much then, but the rest still stands.