As a customer, the main advantages of using indie products is that there aren't investors telling the founders that they need to shut down if they don't get millions of users in the next 18 months, or that they need to start selling customer data. And if you're a big enough customer, it means potentially being able to own part of the company. (Since turning a business into a co-op and selling shares to the existing customers is a common exit strategy, but is rarely possible once a company has taken venture capital.)
> As a customer, the main advantages of using indie products is that there aren't investors telling the founders that they need to shut down if they don't get millions of users in the next 18 months, or that they need to start selling customer data.
I get that, but companies exist to get paid. And therefore a successful product will attempt to grow, which often means a change in business processes or pricing. So if I make a product like this indispensable to my workflow or company, I could be faced with a change being forced upon me when they go to scale.
All that to say I'm not 100% it's effective marketing.
> So if I make a product like this indispensable to my workflow or company, I could be faced with a change being forced upon me when they go to scale.
Sure, that risk still exists. But with indie products there are essentially three groups of stakeholders (founders, employees, customers) instead of of four (+investors), so that risk is greatly reduced.
