> a scientific endeavor to figure out the color of a button would be over-the-top, because it’s not that important.
Not saying A/B testing shades of blue like Google reportedly does is anything useful, but picking a different button color altogether reportedly can make a difference.
Even if it's 1% more sign-ups each month, that can translate to a few more potential clients per month - and more word of mouth. If you think that is too trivial a difference to matter, think about what 1% more interest would mean over your career as you compound interest for your retirement.
Not saying A/B testing shades of blue like Google reportedly does is anything useful, but picking a different button color altogether reportedly can make a difference.
Even if it's 1% more sign-ups each month, that can translate to a few more potential clients per month - and more word of mouth. If you think that is too trivial a difference to matter, think about what 1% more interest would mean over your career as you compound interest for your retirement.