Enriching the Googlesphere with proprietary metadata at scale that other providers don't have is a clear value add.
And furthermore, customers are doing part of the work required for this.
In that way, it's no different than typical Google product progression.
E.g.: ship Maps with Android, get everyone using Maps, leverage usage share to provide features competitors can't (like real time traffic). Or Chrome.
Enriching the Googlesphere with proprietary metadata at scale that other providers don't have is a clear value add.
And furthermore, customers are doing part of the work required for this.
In that way, it's no different than typical Google product progression.
E.g.: ship Maps with Android, get everyone using Maps, leverage usage share to provide features competitors can't (like real time traffic). Or Chrome.